Driven by our fascination and steadfast passion for the world of hospitality, we are committed to the process of creating,
curating and delivering exceptional lifestyle experiences for our clients and their guests.
Integrity, excellence, teamwork, creativity, and quality are values being held in high esteem at the heart of our work,
adhering to industrial best practices to accomplish our goals with a personal touch.
About Larry Van Ooyen

Selected Featured Projects
efficient space planning with project specific design direction. Our vast knowledge and skill sets in hospitality operations and management enables us to
create unique destinations, enjoyed and appreciated by those with a penchant for discovery, ambiance, comfort and style.
Project Achievements
Recent Projects
Our Services
At LVOA, we specialise in conceptualising hospitality projects, integrating location, local culture, and target market needs while adhering to hotel operator standards. From operational concepts to design language and even table top selection, we craft compelling identities for hotels, resorts, spas, and F&B venues to ensure successful ventures.
We collaborate closely with clients to develop unique stories, design language, and visual identities that set their establishments apart and create memorable guest experiences. Ideally, we engage from the initial investment decision, assisting in location selection, appointing the design team, and selecting the hotel operator. We then coordinate the design process alongside operators and clients, overseeing pre-opening stages to ensure smooth execution and alignment with both parties business goals.
Master Planning optimises property use, enhancing the guest experience and guaranteeing operational efficiency, covering aspects like adjacency, circulation etc.
Effective communication is key to our collaboration with clients, consultants, operators, and suppliers. Strong decision-making stems from thorough business analysis, guiding clients on the best path forward, whether for a new development or an existing property.
As determined solution seekers, we address challenges at any stage, always prioritising business success while preserving the original operational and design intent.
LVO Associates provides expert hospitality design and project management services globally.
‘Design team’ disciplines include architecture, interior, lighting, landscape, artwork, and styling
Act as liaison between owners, developers, operators and design teams ensuring seamless collaboration
Ensure that design solutions align with the overall clients’ vision, as well as operational requirements to suite specifically to the project’s intended operating brand
Protect the interests of owners and developers throughout the design and fit-out process
Supervise the completion of fit-out works and advise on the procurement of furnishings and equipment
Translate the owner's or developer's brief into a fully operational and design-focused concept
Consider critical factors such as location, local culture, market trends, target audience, cuisine, and desired ambiance
Develop innovative, sustainable, and market-relevant hospitality concepts
Create concepts that balance creative design with practical business viability


Manage and oversee the entire conceptualization and design process of hospitality projects
Carefully coordinate and oversee the design process to ensure that operational issues are resolved prior to developing the design onto the next phase
Search for and identify the most suitable hotel operator for the property and assist with relevant agreement negotiations
Identify the most suitable design studios and consultants to match the client’s and operator’s vision and requirements
Ensure that the owner's or developer's interests are protected at every stage of the design process
Provide strategic guidance to align the project with business and operational goals

Evaluate existing hospitality operations and identify areas for improvement
Propose innovative, relevant, and actionable solutions to re-conceptualize existing concepts and interiors
Recommend updates to enhance operational efficiency and design coherence
Provide expert advice on aligning the concept with current/future market demands and brand identities